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Social Media Marketing

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White Paper Published By: Aberdeen Group     Published Date: Sep 25, 2012
The report will show how Best-in-Class organizations are prioritizing their social spend to improve personalization and brand compliance.
Tags : 
retail, aberdeen, omni-channel, social, social marketing
    
Aberdeen Group
White Paper Published By: Acquia     Published Date: Sep 13, 2011
More and more, Open Source presents not only a cost alternative, but instead an innovation alternative, to proprietary enterprise software products. This paper compares the total cost of ownership of the Open Source Social Publishing Drupal solution to various proprietary Content Management systems.
Tags : 
acquia, tco, open source social publishing, business software, drupal
    
Acquia
White Paper Published By: Acquia     Published Date: Aug 03, 2009
Not doing Social Publishing? You’re behind. Social technologies on the web have changed forever how organizations of all sizes interact with their customers to gather feedback, improve customer service, and protect and grow their brands. Effective web content management must now include social and community capabilities.
Tags : 
social publishing, acquia, customer service, brands, web content
    
Acquia
White Paper Published By: Act-On     Published Date: Jul 08, 2015
To give you the tools you need to create and manage your hashtag strategies, we’ve put together this eBook to show you the ropes.
Tags : 
social media, marketing, hashtag, strategy, guide
    
Act-On
White Paper Published By: Act-On     Published Date: Jul 08, 2015
To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.
Tags : 
b2b, social media, marketing strategy, guide, marketing software
    
Act-On
White Paper Published By: Act-On     Published Date: Jul 08, 2015
Our Email Idea Lab eBook gives you six ideas to take your email campaigns to the next level.
Tags : 
marketing, strategy, guide, online marketing, email marketing
    
Act-On
White Paper Published By: Act-On     Published Date: Jul 08, 2015
This eBook will walk you through some best practices and tips for using Twitter for business.
Tags : 
social media, hashtag, marketing, strategy, best practices
    
Act-On
White Paper Published By: Act-On     Published Date: Jul 08, 2015
Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
Tags : 
marketing, social media, strategy, best practices, integrated marketing
    
Act-On
White Paper Published By: Act-On     Published Date: Apr 20, 2015
You want to create content that people engage with in a meaningful way. Learn 10 tips for creating engaging social content.
Tags : 
act-on, engaging social content, social content, interactive content, social engagement
    
Act-On
White Paper Published By: Act-On     Published Date: Apr 20, 2015
One of the most heavily debated topics in today's digital marketing circles is whether or not success on social media translates to a bump in search ranking in the major search engines.
Tags : 
act-on, seo, search engine, search ranking, social
    
Act-On
White Paper Published By: Act-On     Published Date: Apr 20, 2015
In this eBook, we'll tell you everything you need to know to make your content SEO-friendly.
Tags : 
act-on, ebook, page content, seo, search engine
    
Act-On
White Paper Published By: Act-On     Published Date: Jan 08, 2015
It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task. So how do today’s marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.
Tags : 
act-on, content marketing, social media marketing, email marketing, search marketing
    
Act-On
White Paper Published By: Act-On     Published Date: Aug 28, 2012
In this Gleanster Deep Dive, analyst Ian Michiels discusses tactics for determining the ROI of social engagement for B2B, and demonstrates the Social Media Mean Performance Score (MPS) Dashboard.
Tags : 
social media roi, b2b marketing, social media engagement, gleanster, content marketing
    
Act-On
White Paper Published By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
Tags : 
acxiom, optimization, media mix, mmo, halo effects
    
Acxiom Corporation
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
Tags : 
mobility, consumer mobility, engagement, customer engagement, customer
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.
Tags : 
brand tactics, branding, consumer mobility, customer experience management, digital marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
Tags : 
mobility, consumer mobility, engagement, customer engagement, customer
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
Tags : 
mobility, consumer mobility, engagement, customer engagement, customer
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This guide reveals new marketing models that will help you reimagine personalisation and get a holistic, 360-degree view of your customers.
Tags : 
touchpoint marketing, marketing models, customers, new marketing models, customer engagement
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This guide reveals new marketing models that will help you reimagine personalisation and get a holistic, 360-degree view of your customers.
Tags : 
touchpoint marketing, marketing models, customers, new marketing models, customer engagement
    
Adobe
White Paper Published By: Adobe     Published Date: May 13, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top. Read on and find out where you stand.
Tags : 
investing in mobile marketing, mobile engagement strategies, mobile marketers, mobile investmentments, internet marketing
    
Adobe
White Paper Published By: Adobe     Published Date: May 13, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top.
Tags : 
investing in mobile marketing, mobile engagement strategies, mobile marketers, mobile investmentments, internet marketing
    
Adobe
White Paper Published By: Adobe     Published Date: May 13, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top.
Tags : 
social media, internet marketing, marketing research, mobile marketing, online video marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This report provides you with essential direction for putting people, processes, and technology in place to achieve digital experience excellence.
Tags : 
transforming digital marketing, digital experience excellence, customers interaction and engagement, digital experience, customer interaction service
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : 
digital advertising report, search marketing, mobile computing, search engines, social media
    
Adobe
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