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Published By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast
Published By: Okta APAC     Published Date: Dec 19, 2018
Okta was recognized as a strong performer in Zero Trust Security. Analyst firm Forrester Research has named Okta a Strong Performer in its report, The Forrester Wave™: Zero Trust eXtended (ZTX) Ecosystem Providers, Q4 2018. The research ranks Okta with the highest possible score in the evaluation criteria “people/workforce security,” “ZTX vision and strategy” and “market approach.” According to Forrester, “Zero Trust is going mainstream. The entire security industry is talking about Zero Trust, and numerous vendors have embraced it and now use it to market and position their capabilities as well as guide their future road maps; the time to formalize the evaluation criteria for vendors in this space is now. The Forrester Wave helps security professionals identify which vendors have internalized and most closely align to Forrester’s Zero Trust eXtended (ZTE) framework. This evaluation also shows how each vendor’s portfolio maps and delivers on specific components of the ZTX framework
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Okta APAC
Published By: Lenovo and Intel®     Published Date: Apr 28, 2017
The stats, risks, and tactics you need to shape your mobile strategy are in this definitive guide! We’ve compiled all the stats you need from first- and third-party surveys. We’ve identified the key risks. And, we’ve outlined the tactics you can put in place. With this definitive guide, you will have everything you need to shape a mobile strategy that succeeds. Get this guide now.
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lenovo, mobile organization, mobile strategy, mobile ecosystem, security, flexibility, connectivity, durability, mobile workforce, anatomy of mobile organization
    
Lenovo and Intel®
Published By: Lenovo and Intel®     Published Date: Apr 28, 2017
Extreme productivity with X1 mobility: executing your mobile strategy has never been easier! With ThinkPad X1 mobile devices, employees get the freedom to work anywhere with uncompromising performance. And, IT can ensure the devices are extremely secure, easy to maintain, and built to last. Get more details on the Lenovo X1 in this guide!
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lenovo, mobile technology, thinkpad x1, thinkpad x1 mobile, extreme productivity, mobile strategy, secure it, x1 mobility, lenovo x1
    
Lenovo and Intel®
Published By: Comcast Business     Published Date: Feb 16, 2017
When you’re running your own business, you have to wear many hats. But it’s tough to be an expert in everything from strategy to day-to-day execution across multiple functions: finance, operations, sales and marketing, HR, and more. This comprehensive guide offers tips and advice from a wide range of experts across to help you build, run, and grow your business effectively.
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Comcast Business
Published By: Prophix     Published Date: May 31, 2016
CFOs today are finding themselves in a leadership position at the strategy table. Whether your company’s objectives are to deliver growth in 2016 or stay the course, it is crucial that the office of finance contribute to the strategic decision-making process and become one of the company’s trusted business partners. With rich data from all parts of the organization, the finance leadership team can offer unprecedented value to the decision-making process and help make the right business decisions executable. Listen to how Finance Professionals are helping guide their organizations toward making well-reasoned, data-driven strategic decisions.
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best practices, finance professionals, productivity, strategic decisions, business activity monitoring, business analytics, business integration, business intelligence, business management
    
Prophix
Published By: MobileIron     Published Date: Aug 04, 2016
Is your organization's approach to enterprise mobility on the right track? Take our assessment today to find out! Learn how your progress in your mobile first journey compares to your industry peers Understand where you may have security risks Benchmark your performance in strategy, people, process, and technology Receive case study and best practice recommendations tailored to your situation Leverage MobileIron experts to analyze your results and guide you on a path to success
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mobile maturity, mobileiron, mobile first, security risks
    
MobileIron
Published By: Limelight Networks     Published Date: Feb 21, 2018
Organizations looking to deliver great digital experiences for their customers often choose to deliver that content using Content Delivery Networks (CDNs). In some cases, using multiple CDNs to deliver these digital content experiences promises even greater levels of availability and performance. But how do you know if a multi-CDN strategy is right for your business? This free Guide will help!
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Limelight Networks
Published By: Success Factors     Published Date: Jul 27, 2012
HR leaders hear lots of talk about "getting a seat at the table" among the leadership functions of an organization. But what does "getting a seat" really mean? Simply put, CEOs are demanding a more strategic approach in managing today's workforce needs, as well as in planning for future needs. As an HR leader, how can you take ownership of the talent strategy in your organization? It's time for you to find out. Talent can move the needle in your organization. By exploring six best practices that all HR leaders should follow, this complimentary guide shows you how to earn the respect of fellow business leaders. Download it today.
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success factors, sap, best practices, talent problems, talent strategy, talent management, business leadership, hr leaders, workforce management, hr services, talent data, hr technology, talent metrics, hr integration, benefits management, global hr management
    
Success Factors
Published By: Virgin Pulse     Published Date: Jul 28, 2017
This new guide, Winning Workplace Wellbeing: A Five-step Guide, provides a blueprint for workplace wellbeing success. Featuring actionable tips and expert advice from Dr. BJ Fogg, Dr. Ron Goetzel and other members of the Virgin Pulse Science Advisory Board, this guide will help you boost your wellbeing strategy. Download the Guide to learn: The five key steps to wellbeing success Tips from recognized experts Introduction to the Value on Investment (VOI) model
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workplace success, wellbeing, value on investment, human resources
    
Virgin Pulse
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59% of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success. Download this guide to discover even more ways to improve lead nurturing and increase revenue.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As you likely know, mobile testing is the art and science of building, running, and analyzing optimization tests for mobile customer experiences. What you may not know, like many marketers, is how to do mobile testing really well. It starts with a solid mobile marketing strategy and ends with an effective mobile experience. Download this guide for the best advice from analysts, engineers, and thought leaders on how to help mobile-minded businesses master the non-desktop landscape.
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Oracle Marketing Cloud
Published By: Spectrum Enterprise     Published Date: Oct 05, 2017
What does high growth mean to your business? Ask your business peers that question and there will be critical elements and key priorities in common: the need for speed and efficiency, a future-proof technology strategy, and high-performance network connectivity, just to name a few. Of course, reliability, scalability, and security will also come up as indispensable aspects of any high-growth solution. This guide gives you an overview of the steps you need to build a foundation for sustainable growth -- the kinds of investments, drivers, and differentiators that are involved.
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Spectrum Enterprise
Published By: KPMG     Published Date: Jul 24, 2018
In a fast-changing marketplace, customers expect a seamless experience across every channel. To compete successfully and win their custom, you need to become a customer-centric, connected enterprise. Read this guide to find out: • why it pays to be a connected enterprise • eight connected capabilities your business needs to develop • five key steps to developing your strategy • ‘what good looks like’ – for your customers and your organisation. Get the guide
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KPMG
Published By: HotSchedules     Published Date: Jan 17, 2019
What could you be saving by implementing a learning management system? This guide will show you the provable return on investment in an eLearning strategy; how an LMS can help your business lower print costs, reduce employee turnover, positively impact sales, and much more. Whether you’re exploring the marketplace or building out your business case for online learning, this guide has the information you want. As you prepare to move to a new LMS consider Clarifi Talent Development, the learning and performance management system designed for today’s workforce. It is the choice for leading brands like Brinker, Newk’s and Subway.
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HotSchedules
Published By: Group M_IBM Q418     Published Date: Nov 13, 2018
Since data encryption is a core piece of any security strategy, start by talking with your CIO. This guide is designed to help you determine the right questions to ask your CIO to become better informed about your bank’s cybersecurity position.
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Group M_IBM Q418
Published By: Group M_IBM Q119     Published Date: Jan 18, 2019
Since data encryption is a core piece of any security strategy, start by talking with your CIO. This guide is designed to help you determine the right questions to ask your CIO to become better informed about your bank’s cybersecurity position.
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Group M_IBM Q119
Published By: Urban Airship     Published Date: Jul 24, 2017
Thinking about adding web notifications to your marketing mix? Download our Web Notifications Inspiration Guide for: The 3 kinds of messages every brand should consider sending via web notifications How web push notifications can fit into (and help you get more value from) your current messaging and notifiation strategy 15 use cases that will spark ideas for your brand See how web notifications can help you can deepen connections and engagement with your web visitors. Get the guide today.
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notifications, messaging, marketing, branding, web traffic
    
Urban Airship
Published By: Good Technology Corporation     Published Date: Apr 29, 2013
Mobile apps are the ultimate corporate dilemma: They turbo-charge productivity—but also bring security risks. You need a mobile app security strategy to navigate the challenge. Read this guide to learn the top 10 must-haves as you build yours.
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mobile applications, mobile security, mobile application management, mobile app security, secure mobile application, enterprise mobile applications
    
Good Technology Corporation
Published By: Genesys     Published Date: Jun 13, 2018
When building artificial intelligence (AI) into your business strategy, it’s easy to become distracted by all the new technologies on the market—each one promising a better customer experience. Make decisions based on facts, not misconceptions. When you evaluate AI technologies, consider these facts: • Bots working with human agents enables a seamless customer journey • Automated self-service costs as little as 20 cents per interaction • A single platform makes it easier to deliver personalized, proactive and predictive experiences See how AI connects customer conversations in this new analyst guide, 2017 ContactBabel Inner Circle Guide to Self-Services.
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artificial intelligence, customer experience, customer journey, self-servic e, personalization
    
Genesys
Published By: Tapinfluence     Published Date: Jun 07, 2016
Developing a successful influencer marketing strategy requires careful thought and planning. The worksheets in this workbook capture the consideration behind the strategies of many of our clients. They will guide you step-by-step through the process of developing a solid influencer marketing strategy for your brand. We suggest you start with worksheet #1, and then move through the remaining worksheets in order.
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marketing, content marketing, best practices, business optimization, business practices, business management, contact management, content delivery, content integration, content management system, advertising agencies
    
Tapinfluence
Published By: Tapinfluence     Published Date: Jun 13, 2016
Developing a successful influencer marketing strategy requires careful thought and planning. The worksheets in this workbook capture the consideration behind the strategies of many of our clients. They will guide you step-by-step through the process of developing a solid influencer marketing strategy for your brand. We suggest you start with worksheet #1, and then move through the remaining worksheets in order.
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marketing, content marketing, best practices, business optimization, best practices
    
Tapinfluence
Published By: CloudHealth Technologies     Published Date: Jan 16, 2019
Chances are, your organization is already on a path to a hybrid cloud architecture. But as an IT leader, can you confidently state that you have a clear and defined hybrid cloud strategy? With teams running in many different directions and little consensus on what hybrid cloud means, you may not know where to begin. This white paper will help you get started. It will guide you through the benefits and challenges of a hybrid cloud architecture and help you develop your hybrid cloud strategy, including: The components of an effective hybrid cloud strategy Selecting and managing cloud vendors The people and skills you will need to accomplish your vision Demonstrating sufficient ROI on your IT spend Download this free white paper today and get started building a world-class hybrid cloud strategy.
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CloudHealth Technologies
Published By: Progress     Published Date: Jan 22, 2019
"With 66% of consumers saying personalized offers and content have had an impact on their purchasing decisions, it is time to get started and reap the rewards of personalization.Knowing where to begin with your personalization strategy can be a challenge. A good place to start is with our Personalization Checklist. As you implement your personalization strategy, it will help guide you, ensuring you have all the answers and tools to succeed. "
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Progress
Published By: Zerto     Published Date: Oct 08, 2018
"Confused about RTOs and RPOs? Fuzzy about failover and failback? Wondering about the advantages of continuous replication over snapshots? Well, you’re in the right place. The Disaster Recovery 101 eBook will help you learn about DR from the ground up and assist you in making informed decisions when implementing your DR strategy, enabling you to build a resilient IT infrastructure. This 101 guide will educate you on topics like: How to evaluate replication technologies Measuring the cost of downtime How to test your Disaster Recovery plan Reasons why backup isn’t Disaster Recovery Tips for leveraging the cloud Mitigating IT threats like ransomware Get your business prepared for any interruption, download the Disaster Recovery 101 eBook now!"
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disaster recovery, dr strategy, ransomware
    
Zerto
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