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Published By: TrendKite     Published Date: Apr 25, 2018
Today’s marketers are leveraging technology and data to drive decision making: demand gen, marketing communications, and other disciplines can strongly demonstrate their value with metrics that summarize tangible bottomline impact on the business. That hasn’t been true for PR. In PR, we’re still tied to legacy metrics that are more about counting mentions and ‘clips’ than about measuring business impact.
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public relations, marketing, martech, pr strategy
    
TrendKite
Published By: Akamai Technologies     Published Date: Jul 02, 2018
Forrester has published the results of its research evaluating the 10 most significant web application firewall (WAF) vendors on 33 important criteria. Akamai is proud to be recognized as one of three Leaders in WAFs, with top rankings in both the current offering and strategy categories.
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Akamai Technologies
Published By: Epicor     Published Date: Jun 11, 2018
Successful enterprise resource planning (ERP) software implementation depends on having a well-planned strategy that addresses each of these eight issues. If you haven’t been through the ERP selection process before, it can be daunting to compare features and functionality from a variety of vendors to determine which one best fits your needs. Epicor prepared this “8 Considerations When Choosing Your ERP System” eBook to help businesses identify the key criteria to consider when evaluating ERP software so you can find a system that solves problems instead of creating them.
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erp software, enterprise resource planning software, erp selection, manufacturing
    
Epicor
Published By: Genesys     Published Date: Jun 13, 2018
When building artificial intelligence (AI) into your business strategy, it’s easy to become distracted by all the new technologies on the market—each one promising a better customer experience. Make decisions based on facts, not misconceptions. When you evaluate AI technologies, consider these facts: • Bots working with human agents enables a seamless customer journey • Automated self-service costs as little as 20 cents per interaction • A single platform makes it easier to deliver personalized, proactive and predictive experiences See how AI connects customer conversations in this new analyst guide, 2017 ContactBabel Inner Circle Guide to Self-Services.
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artificial intelligence, customer experience, customer journey, self-servic e, personalization
    
Genesys
Published By: Genesys     Published Date: Jun 13, 2018
Routing is a fundamental component of your customer experience strategy. True omnichannel routing breaks down channel silos and gathers intelligence upfront through context and data to deliver the personalized, seamless engagement your customers now expect. Learn how you can move beyond single interactions with true omnichannel routing: • Dynamically match customers from any touchpoint, over any channel, to the agent with the optimal insights, skill set and proficiency • Enable seamless transitions between digital self-service and live employee contact • Replace single, random interactions with thoughtfully designed and optimized customer journeys
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routing, customer experience, transitions, self-service
    
Genesys
Published By: Workday UK     Published Date: Mar 07, 2018
As the finance function moves further into the digital era, one of the biggest questions CFOs are asking is, “Are we ready?” Technology advancements and the proliferation of data are dramatically reshaping the role of the finance function. As companies face increasing competition and ongoing change, they expect finance to leverage technology and turn data into insights they can use to guide strategy and support decision-making.
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Workday UK
Published By: Workday UK     Published Date: Mar 08, 2018
The world is quickly changing, but a number of forces – the evolving nature of work, the threat of disruptive innovation from competitors that don’t exist yet, and the need to fundamentally rethink the structure and makeup of organisations – are putting the CHRO in a unique position to support the CEO growth objective. We’ve thoroughly reviewed the available research, and have picked out the findings that best answer these pressing questions for CHROs: • How can you support your company’s growth initiatives and develop an agile talent strategy that ensures you have the right people in place at the right time? • How do you develop a culture that attracts, engages, and retains the best workforce? • How can you tackle sticky issues like diversity and get your CEO and board “on board”?
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Workday UK
Published By: Workday UK     Published Date: May 24, 2018
In this Argyle Executive Forum webinar replay, leading HR executives across industries provide expert insight and recommendations for building an analytics strategy and putting a data foundation in place.
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Workday UK
Published By: Genesys     Published Date: Jul 13, 2018
When building artificial intelligence (AI) into your business strategy, it’s easy to become distracted by all the new technologies on the market—each one promising a better customer experience. Make decisions based on facts, not misconceptions. When you evaluate AI technologies, consider these facts: • Bots working with human agents enables a seamless customer journey • Automated self-service costs as little as 20 cents per interaction • A single platform makes it easier to deliver personalized, proactive and predictive experiences See how AI connects customer conversations in this new analyst guide, 2017 ContactBabel Inner Circle Guide to Self-Services.
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Genesys
Published By: Genesys     Published Date: Jul 13, 2018
Routing is a fundamental component of your customer experience strategy. True omnichannel routing breaks down channel silos and gathers intelligence upfront through context and data to deliver the personalized, seamless engagement your customers now expect. Learn how you can move beyond single interactions with true omnichannel routing: • Dynamically match customers from any touchpoint, over any channel, to the agent with the optimal insights, skill set and proficiency • Enable seamless transitions between digital self-service and live employee contact • Replace single, random interactions with thoughtfully designed and optimized customer journeys
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Genesys
Published By: CA Technologies EMEA     Published Date: May 25, 2018
As cycles accelerate and timelines shorten, projects are being recognized—by necessity— as the delivery arm for strategy. In this environment, anything less than real-time access to real-time project data is too slow, because businesses need to know where they’re heading, not just where they’ve been. CA Project & Portfolio Management (CA PPM 15.3) has added new capabilities to support project, financial and resource management across individual initiatives and entire portfolios. We’ve also built new, embedded BI capabilities that make powerful data and insights more accessible to everyone.
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budgets, project, cash, flows, finance, project, management
    
CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: May 25, 2018
Many of the largest, most successful organizations in the world use CA Project & Portfolio Management (CA PPM) as the cornerstone of their business intelligence (BI) strategy. This allows CA to keep a finger directly on the pulse of the market—to see firsthand how both expectations and usage are evolving as companies adopt BI technologies.
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business, project, portfolio, management, technology
    
CA Technologies EMEA
Published By: Reputation.com     Published Date: Jun 29, 2018
Creating competitive advantage starts with a sound digital strategy. In a 2017 survey of healthcare consumers across the U.S. from a representative range of demographic groups, we found that 88% of consumers begin their search for healthcare providers online. Consumers rely on search engines and review sites to steer their decisions about where to go for care. What consumers read about you online heavily influences their decision-making. Your reputation is defined at every touchpoint a potential patient has with your doctors and organization on the web — from the doctor or location listing, to patient rating and reviews, to finding the right doctor and reading profiles on your website. Done well, online reputation management (ORM) enables your providers to generate a high volume of representative reviews from the “silent majority,” while providing valuable insights to improve patient experience, make operational improvements and drive new patient appointments.
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Reputation.com
Published By: Trend Micro     Published Date: May 03, 2018
With the deadline to become GDPR-compliant fast approaching, privacy and security professionals must act now. However, the task feels overwhelming. Where should I start? What should I include as part of my strategy? Is there anything that I am forgetting? This report helps privacy and security professionals answer these questions and lays out the key milestones they must achieve to hit the May 2018 GDPR deadline.
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Trend Micro
Published By: Virtela Communications, Inc.     Published Date: Oct 13, 2011
Christian Kane is an Enterprise Mobility Management Research Analyst with Forrester Research, where he helps clients develop and improve their desktop and mobile strategy. His research spans mobile hardware, mobile operating systems, mobile device management solutions, and mobile applications.
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cloud computing, technology, virtela, device management, christian kane, mobility management, research, analytical applications, business intelligence, data protection, data quality
    
Virtela Communications, Inc.
Published By: Monetate     Published Date: Jul 05, 2018
According to The Forrester Wave™: Experience Optimization Platforms, Q2 2018 report, as enterprises continue to consolidate online testing, behavioral targeting and recommendations practices, Experience Optimization Platform (EOP) Providers have been differentiating their services in two key areas: the ability to execute tests across digital channels, and sophistication of behavioral targeting and recommendation techniques. This report assesses the current offering, strategy, and market presence of eight EOP providers, including Monetate. In the report you’ll learn: • Three core capabilities Forrester considers requirements for savvy optimization. • EOP evaluation strategies you can use to evaluate your current vendor (or select a new one) • Criteria that Forrester used to determine Monetate as a “Strong Performer”
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Monetate
Published By: MuleSoft     Published Date: Jul 13, 2018
We all know that APIs are rising in value as drivers of business and technology strategy. But how can you make sure your APIs are designed and managed well throughout their lifecycle? Download our eBook to find out.
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MuleSoft
Published By: MuleSoft     Published Date: Jul 13, 2018
"Digital transformation is increasingly becoming a “when, not an if” for most companies. MuleSoft surveyed 650 IT decision makers across the globe. The research shows that three-quarters of companies are currently undertaking digital transformation initiatives, and 80% say if they don’t complete those initiatives, their companies will lose revenue in the next 12 months. How does your company stack up? Download the Connectivity Benchmark Report 2018 to find out: -The top digital trends companies are investing in for 2018 -The biggest challenges holding companies back from achieving their digital transformation goals -The one strategy companies use to develop applications and projects more efficiently"
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MuleSoft
Published By: MuleSoft     Published Date: Jul 13, 2018
"Today, more and more brands are building an eCommerce presence. eCommerce is now considered the “new way to shop,” and this means that businesses must build a robust eCommerce strategy in order to succeed in the market. The reality, however, is that eCommerce projects take up to 9+ months to develop, with 3 months of that time dedicated to integration. This long development process can hinder speed to market––thereby obstructing key business initiatives. Download this whitepaper to learn how to build an eCommerce platform more quickly and the role of APIs in the process."
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MuleSoft
Published By: MuleSoft     Published Date: Jul 13, 2018
"IT teams across industries face growing pressure to deliver projects faster while reducing costs. All too often, dated legacy systems hinder IT’s ability to accomplish either of these objectives. Legacy systems can also slow the speed at which IT can deliver new projects to support the business. For these reasons, legacy modernization has emerged as a key strategic imperative. But where should organizations start? One large global bank provides a detailed blueprint for how large enterprises can do so. Read this legacy modernization blueprint to learn: -Best practices for modernizing legacy SOA web services -How to think about re-architecting monolithic applications into microservices -The role that APIs play in driving an effective legacy modernization strategy -The bank’s legacy modernization strategy, and how they used Anypoint Platform"
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MuleSoft
Published By: MuleSoft     Published Date: Jul 13, 2018
"Omnichannel is becoming more than connecting system A to system B - but rather preparing for the future as new channels continue to arrive. By leveraging an API-led approach, organizations can develop more meaningful (and valuable) relationships with their customer and improve customer engagement—moving beyond transactions through multi-channel engagement. This whitepaper outlines why and how to develop an omnichannel strategy. Accenture and MuleSoft are uniquely positioned to help companies realize the revenue potential and capture the operational synergies of an omnichannel strategy. Read this whitepaper to discover: -How API-led connectivity leads to developing an omnichannel strategy -Case studies of Accenture and MuleSoft customers who achieved strong business outcomes with omnichannel -How to accelerate the omnichannel journey with an application network"
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MuleSoft
Published By: EverString     Published Date: Jul 10, 2018
Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business. In this ebook we will take you through: - The foundation of Account-Based Marketing - Why ABM has become so popular - How to select your target accounts - How to build a data-backed ABM strategy - How to implement an ABM strategy
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EverString
Published By: Ounce Labs, an IBM Company     Published Date: Jan 26, 2010
A range of application security tools was developed to support the efforts to secure the enterprise from the threat posed by insecure applications. But in the ever-changing landscape of application security, how does an organization choose the right set of tools to mitigate the risks their applications pose to their environment? Equally important, how, when, and by whom are these tools used most effectively?
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owasp, ounce wagner, csrf, xss, cross-site scripting, sql, security management strategy, source code analysis, web application firewalls, web application scanner, policy based management, security management, vulnerability management
    
Ounce Labs, an IBM Company
Published By: SAP     Published Date: Dec 14, 2010
While your competitors sit back, download this free paper to learn how to cut costs, boost profits, build loyalty, and solve a myriad of day-to-day business challenges.
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sap, data strategy, competitive data, reduce costs, increase profits, employee improvement, business performance, best practices, business activity monitoring, business integration, business intelligence, business management, business process management, data integration, employee performance management
    
SAP
Published By: ASG Software Solutions     Published Date: Jun 24, 2008
As IT evolves towards a more business-aligned position, it must seek out new ways of working that support more effective operations, service creation, and service delivery. These include technologies, processes, and a culture that supports higher levels of accountability, as well as more dynamic responsiveness to business needs.
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asg, cmdb, bsm, itil, bsm, metacmdb, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, ecommerce, bpm, workflow, itsm, critical application, cms, itsm, application integration
    
ASG Software Solutions
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