This guide aims to help transform your email marketing strategy into a money-making machine.

This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.

This paper reveals how digital marketing is moving into a new era.

This paper reveals how digital marketing is moving into a new era.

This paper reveals how digital marketing is moving into a new era.

This white paper reveals how business are using mobile today.

Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.

Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.

Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.

The report presents a tiered service approach to enterprise mobile security while exploring how NAC and MDM as complementary controls can offer necessary network and device level defenses to enable IT organizations to realize mobility advantages and reduce security and compliance exposures. The report also examines ForeScout's mobile security offering and presents relevant use cases.

To have the greatest impact within your company, you need to contribute to strategy rather than focusing on tactical issues. But, to accomplish this means that you have to tap into your company's financial performance and unearth insights that will help senior leaders make better decisions. This “From Tactics to Strategy” webinar focuses on helping you play a more critical role in your organization’s success. The fast-paced session reveals how you can capture and leverage the data gathered from across your financial systems to help senior management make better and faster strategic decisions.

Prophix and IMA hosted a webcast, titled “Overcoming Barriers to Implement CPM Methods”, featuring subject matter expert Gary Cokins, the CEO, at Analytics-Based Performance Management. The adoption rate of business analytics and corporate performance management (CPM) methods has been slowed by various barriers. Gary Cokins outlines the causes of this lag, as well as lessons learned about how to overcome obstacles, and obtain buy-in to manage and improve performance. He describes techniques such as strategy maps, balanced scorecards with key performance indicators (KPIs), channel and customer profitability reporting, and driver-based budgeting that can prevent failure when implementing CPM methods.

CFOs today are finding themselves in a leadership position at the strategy table. Whether your company’s objectives are to deliver growth in 2016 or stay the course, it is crucial that the office of finance contribute to the strategic decision-making process and become one of the company’s trusted business partners. With rich data from all parts of the organization, the finance leadership team can offer unprecedented value to the decision-making process and help make the right business decisions executable. Listen to how Finance Professionals are helping guide their organizations toward making well-reasoned, data-driven strategic decisions.

Your business is complex. Big data promises to manage this to make better decisions. But the technology services that run your business are also complex. Many are too complex to manage easily, causing delays and downtime. Forrester predicts this will worsen. To combat this onslaught, you need machines to analyze conditions to invoke automated actions. To perform adaptive automation, you need IT analytics, a disruption to your monitoring and management strategy. This report helps leaders prepare for IT analytics that turn big data efforts inward to manage the technology services that run your business. Register to get the full report.

Retail company, Media Markt, deployed Riverbed Cascade® for complete network and application visibility. Media Markt also implemented a WAN optimization solution from Riverbed which reduced backups from hours to minutes. Media Markt has recently opened up retail stores in China and plans to open up many more across the country. The Riverbed solutions will enable the company to quickly and easily identify and fix problems across its network and scale its backup systems without compromising data backup speeds.

Social Media has evolved rapidly. Now it is the time to objectively evaluate how social media marketing contributes to your overall marketing strategy - where does social sit? What are your goals on social? - and the bottom line. The best way to successfully communicate and advocate for your social media strategy is through data. The numbers don’t lie. You need to be able to show performance for the right KPIs and benchmark against your competition and industry.

In this report, we dive deep into the unique baby food marketing environment to find how the best social marketers at baby food brands build communities, engage new and existing audiences, and optimize their paid strategy.

The benefits of running a truly social business are many - driving shorter sales cycles, improving customer care, innovating your talent recruitment strategies, and improving how you coordinate your organization from top to bottom in pursuing unified goals.

This paper helps outline some of the ways to control BYOD risks and outlines other factors that influence your decision to establish a BYOD policy. Like Cloud-based software delivery, BYOD presents such compelling advantages over the traditional approach that its emergence as the dominant mobile strategy appears to be a question of “when” rather than “if.”

This paper explores the BYOD trend, examines its intersections with workforce management, and provides recommendations on how organisations can maximise the return on their workforce management investments and practices in an increasingly mobile environment.

This brief Infogencer Management Guide provides an executive summary of the key themes which, in our view, must be considered.

Moving beyond an administrative mindset and optimising the flow of people behind the processes can bring about significant cost savings, as well as open new doors for revenue creation. As organisations look to prioritise IT spending, workforce management should be seen as a strategic imperative, for a number of compelling reasons.

Fatigue management delivers business benefits in terms of your overall workforce management strategy, whether it is an expected function of the business or not. Mitigating fatigue risk can have a dramatic impact on your workforce and your bottom line. Proactively managing employee fatigue is a hallmark of leading businesses, as it demonstrates concern for your employees, customers and the larger community.

Windows 10, a mobile and cloud-ready operating system (OS), is poised to significantly impact on organizations' end user computing (EUC) strategy, with a unified platform for building apps and extending the organization's core processes to end users using any Windows 10-powered device. However, enterprise-wide execution of this business mobility vision comes with its own set of challenges. Read this white paper to learn how a unified endpoint management solution can enable organizations to fully capitalize on their mobility initiatives and IT departments to redefine themselves as true business enablers.

Windows 10, a mobile and cloud-ready operating system (OS), is poised to significantly impact on organizations' end user computing (EUC) strategy, with a unified platform for building apps and extending the organization's core processes to end users using any Windows 10-powered device. However, enterprise-wide execution of this business mobility vision comes with its own set of challenges. Read this white paper to learn how a unified endpoint management solution can enable organizations to fully capitalize on their mobility initiatives and IT departments to redefine themselves as true business enablers.