As the marketing landscape continues to shift and evolve, marketers are being tasked with a multitude of responsibilities, not the least of which involves adopting new platforms and strategies to operate in a real-time world and provide relevant content across every conceivable delivery platform. This has opened a whole new world of challenges—and opportunities—for marketers as personalization has been brought to the forefront of the strategy for many organizations. These requirements are making it all the more imperative for organizations to be able to craft robust experiences that are targeted to the needs and desires of all of their customers. In a world where customers have a multitude of options for nearly everything they are looking to purchase—and where new contenders are willing to offer almost anything to gain their business and loyalty if given the opportunity—the demand to know and effectively engage customers has never been greater. Download this whitepaper and discover how

Cloud has become a crucial foundation for digital transformation (DX) initiatives and is shaping the IT strategy of enterprises today. Companies are extending their IT infrastructure into the cloud for running business-critical applications, developing new applications, and delivering new cloud-based services. Applications are the lifeblood of modern enterprises. They are the foundation on which businesses maintain their existing revenue streams while examining ways to create new ones. A sound application strategy is a must for frms to be successful in expanding their competitive differentiation in the digital economy. Operating systems (OSs) provide a common foundational layer that enables IT to run current and new generations of applications in traditional IT environments, on its own private cloud, and in public clouds and utilize a variety of computing options such as bare metal, virtualization, and containerization. The increased reliance of IT on the cloud has accelerated the

Download this ebook to understand the basic foundation that every practice needs in an EHR moving in to 2015 and beyond. Use the easy to follow checklist of criteria to ensure the vendor meets your individual practice’s needs as well.

Download this case study to learn how a network of Federally Qualified Health Centers (FQHCs) partners with Allscripts to improve overall clinical results, meet Meaningful Use and earn an estimated $6.3 million in incentive funding.

Download this case study to learn how Family Medical Center in Seymour, Indiana increased revenue, patient visits and attained incentives with Allscripts.

Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?

Adobe has an exceptional understanding of, and a vision for, campaign management technology. We’ve drawn from our experience to create this document to help you better differentiate the myriad of solutions on the market. This guide provides a comprehensive list of questions and criteria to help companies evaluate campaign management solutions

This guide aims to help transform your email marketing strategy into a money-making machine

This guide aims to help transform your email marketing strategy into a money-making machine.

This guide aims to help transform your email marketing strategy into a money-making machine.

This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.

This paper reveals how digital marketing is moving into a new era.

This paper reveals how digital marketing is moving into a new era.

This paper reveals how digital marketing is moving into a new era.

This white paper reveals how business are using mobile today.

Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.

Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.

Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.

The report presents a tiered service approach to enterprise mobile security while exploring how NAC and MDM as complementary controls can offer necessary network and device level defenses to enable IT organizations to realize mobility advantages and reduce security and compliance exposures. The report also examines ForeScout's mobile security offering and presents relevant use cases.

To have the greatest impact within your company, you need to contribute to strategy rather than focusing on tactical issues. But, to accomplish this means that you have to tap into your company's financial performance and unearth insights that will help senior leaders make better decisions. This “From Tactics to Strategy” webinar focuses on helping you play a more critical role in your organization’s success. The fast-paced session reveals how you can capture and leverage the data gathered from across your financial systems to help senior management make better and faster strategic decisions.

Prophix and IMA hosted a webcast, titled “Overcoming Barriers to Implement CPM Methods”, featuring subject matter expert Gary Cokins, the CEO, at Analytics-Based Performance Management. The adoption rate of business analytics and corporate performance management (CPM) methods has been slowed by various barriers. Gary Cokins outlines the causes of this lag, as well as lessons learned about how to overcome obstacles, and obtain buy-in to manage and improve performance. He describes techniques such as strategy maps, balanced scorecards with key performance indicators (KPIs), channel and customer profitability reporting, and driver-based budgeting that can prevent failure when implementing CPM methods.

CFOs today are finding themselves in a leadership position at the strategy table. Whether your company’s objectives are to deliver growth in 2016 or stay the course, it is crucial that the office of finance contribute to the strategic decision-making process and become one of the company’s trusted business partners. With rich data from all parts of the organization, the finance leadership team can offer unprecedented value to the decision-making process and help make the right business decisions executable. Listen to how Finance Professionals are helping guide their organizations toward making well-reasoned, data-driven strategic decisions.

Your business is complex. Big data promises to manage this to make better decisions. But the technology services that run your business are also complex. Many are too complex to manage easily, causing delays and downtime. Forrester predicts this will worsen. To combat this onslaught, you need machines to analyze conditions to invoke automated actions. To perform adaptive automation, you need IT analytics, a disruption to your monitoring and management strategy. This report helps leaders prepare for IT analytics that turn big data efforts inward to manage the technology services that run your business. Register to get the full report.

Retail company, Media Markt, deployed Riverbed Cascade® for complete network and application visibility. Media Markt also implemented a WAN optimization solution from Riverbed which reduced backups from hours to minutes. Media Markt has recently opened up retail stores in China and plans to open up many more across the country. The Riverbed solutions will enable the company to quickly and easily identify and fix problems across its network and scale its backup systems without compromising data backup speeds.

Social Media has evolved rapidly. Now it is the time to objectively evaluate how social media marketing contributes to your overall marketing strategy - where does social sit? What are your goals on social? - and the bottom line. The best way to successfully communicate and advocate for your social media strategy is through data. The numbers don’t lie. You need to be able to show performance for the right KPIs and benchmark against your competition and industry.